Many digital marketers believe they have to choose between maximizing their reach or focusing on precision targeting for their online campaigns. But it doesn’t have to be that way. “Relevant Reach” strategy allows advertisers to reach audiences at scale while using data-driven targeting to craft an audience of the highest-potential buyers to push better campaign results.

Attend this webinar to hear from data experts at CPG giant RB (formerly Reckitt Benckiser) and Oracle Data Cloud about how to use purchase signals and data science to identify the most relevant audiences for your brand.