The road to accepting and adapting to change | Are commercial listing services that don't pull from an MLS subject to the practice change prohibiting offers of compensation on an MLS? | Focus on single format, content hub for social media
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July 8, 2024
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Adapting to change can cause stress and anxiety, but real estate pros who understand and embrace the industry changes that are coming under NAR's proposed settlement agreement will be in a better position for success. It starts with building your own confidence in your skills and expertise as an agent. What's the best way to do that? Listen to "Drive With NAR."
Full Story: REALTOR® Magazine/Drive With NAR (6/3) 
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Now is the time to free your brokerage from complicated, manual commission calculations. Get SkySlope and add on Books, the new accounting solution that makes payouts simple with the industry's most advanced commission formulas.
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Settlement Answers
Are commercial listing services that don't pull from an MLS subject to the practice change prohibiting offers of compensation on an MLS?
No. That practice change prohibits offers of compensation on the MLS and it prohibits MLSs from allowing third parties to use MLS data to facilitate a platform for multiple brokerages to make offers of compensation. Get more facts about NAR's proposed settlement agreement at facts.realtor.
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Best Practices in Sales & Marketing
Focus on single format, content hub for social media
(Pixabay)
Marketers should master a single format for social media content and post to their hubs first, writes Michael Stelzner. Stelzner also advises making use of AI to reinforce existing strengths.
Full Story: Social Media Examiner (7/4) 
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Gen Z, millennials favor Instagram
(Pixabay)
Instagram led the list of favorite social platforms for millennials and members of Generation Z in a recent Sprout Social survey, while baby boomers and members of Generation X still prefer Facebook. The study also showed that 80% think AI will help spread misinformation and 93% think brands, social networks or other entities need to disclose when posting AI-created content.
Full Story: Search Engine Journal (7/5) 
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Real Estate Trends
It's time for a paradigm shift in the interior design and homebuilding industries for the modern age of smart living and functional needs.
Full Story: REALTOR® Magazine/Styled, Staged & Sold (7/8) 
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Sam O'Connor of O'Connor Estates is the listing agent for this four-bedroom home famously painted black by a former owner, actor Orlando Bloom. The asking price is $4.9 million.
Full Story: Fox Business (7/7) 
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Technology & Innovations
A newly built smart home in Decatur, Ga., is on the market for $1.95 million, featuring app-controlled amenities like entry doors, shades, media, lights, fans, doorbells, security and air conditioning. The four-bedroom property includes a pair of Tesla car chargers.
Full Story: Axios (7/8) 
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Fair & Equitable Housing
Palm Beach County, Fla., is updating a dashboard to help families find affordable and workforce housing as apartment costs rise significantly. The new tool aims to streamline the search process for working-class families, reflecting the local median income disparity and providing direct links to available housing units.
Full Story: WTVX-TV (Fort Pierce, Fla.) (7/8) 
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Legislation & Regulation
The labor market is returning to its pre-pandemic state, with conditions that are "tight but not overheated," according to the Federal Reserve's latest Monetary Policy Report to Congress. It also noted that inflation is easing and that price increases in housing services will likely return to their pre-pandemic levels as well.
Full Story: Reuters (7/5) 
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The Federal Reserve's upcoming meeting in Jackson Hole, Wyo., should address several critical issues affecting the U.S. economy and global financial stability, writes Mohamed El-Erian. These include the accuracy of Fed forecasts, the need for more strategic thinking over short-term data dependency and the implications of recent policy pivots. The Fed should also reconsider its inflation target, neutral interest rates and the potential harm to the real economy from current policies, El-Erian says.
Full Story: Financial Times (7/7) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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