You Are Ignoring Your Most Valuable Asset: Customer Feedback
If you are treating customer feedback as an afterthought, you are already losing. Stop. The harsh reality is this: businesses that do not prioritize customer feedback are on a fast track to irrelevance. You will not survive, let alone scale, unless you treat customer feedback with the same level of intensity, rigor, and precision as your financial data. Ignore this, and watch your competitors steal your customers and your market share.
I cannot say this more clearly: customer feedback is not a side project. It is the lifeblood of your business. If you are not constantly gathering, analyzing, and acting on that feedback, you are operating blind.