June 17, 2021 | We thank eZdia for advertising with us.

Product content is the ecommerce equivalent of a sales person. It’s content that connects an ecommerce visitor with that all important "buy" button.

Competitive product content profitably differentiates from others — to generate better user engagement, lower customer acquisition costs, and higher conversion rates.

Download "The ROI of Ecommerce Product Content" for eZdia’s latest content research. Using its "return on content spend" metric, eZdia tracked the before and after results against a control group on four different campaigns.

Case 1: Paid search conversion rate grew 40%.

Case 2: Content techniques that more than doubled the pay-per-click conversion rate.

Case 3: Competitive content that more than doubled organic sales revenue.

Case 4: Enhanced product content that generated a 60-times return on investment.

DOWNLOAD CASE STUDY

eZdia creates content for ecommerce. Founded in 2012, eZdia helps design and scale ecommerce strategies that improve a site or brand’s ability to attract, engage, and convert visitors into customers. Notable eZdia clients include Amazon, Walmart, Alibaba, McKesson, Lowe's, and hundreds more.

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