Good morning, Marketer, and an important part of marketing success is being able to measure it.
Personalization is a good thing, but how good? Today, contributor Greg Kihlstrom kicks off a new series of articles examining how marketers can measure the positive effects of personalized experiences.
The stakes couldn’t be higher as organizations spend precious resources gathering and enriching first-party data. Personalization is a major way to activate it. Now it’s time to measure the impact.
Chris Wood,
Editor
