Happy Monday!

Not surprisingly AI holds the biggest potential for ad tech. Ivan Guzenko, CEO of SmartyAds, looks at where it places among other technologies and why marketers need to invest in it right now.

CTV might just mean “constantly connected consumers” TV as it remains unshaken despite COVID-19. Our latest key insights article highlights how the next 12 months are fertile to cash in on the CTV love across all age, gender, and socioeconomic groups.

Also Sara Spivey, CMO of Braze, shows how marketing automation enables a back-to-basics personalization strategy that will resonate in this disrupted macro environment.

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this 15-second survey and see how you compare with others in the industry.

Your answers will be treated confidentially.