Creating a buyer persona is more than just a good marketing exercise.

You may have taken the time to sketch out an idea of your target persona before but didn’t ultimately see the benefit.

It’s true that thinking through your target audience without strategically gathering, documenting, and implementing that information isn’t going to do very much for you.

However, buyer personas in content marketing can be extremely valuable to your overall marketing strategy if used properly.

In this article, we’re going to outline why buyer personas matter, how to make one yourself, and look at some examples of them in action.