More people might be shopping online than ever before, but the concept of loyalty within retail has arguably been thrown up in the air.
Nikki Gilliland talks to Christian Selchau-Hansen, CEO of Formation.ai, about changing patterns of customer loyalty and how businesses can tailor their approach accordingly.
Toni Wood is the CMO of furniture comparison website Ufurnish.com. We caught up with her to find out what it was like to launch a new website and brand during a pandemic, as well as how her own day-to-day has been impacted.
Before the pandemic, investment in martech was on the rise. Gartner’s CMO Spend Survey 2018-19 found that 29% of marketing budgets were being earmarked for martech – up from 22% in 2017.
However, other research also highlights a hidden truth, which is that companies have been failing to generate return on investment as expected.
When it comes to fashion, beauty and style, the content on YouTube serves every taste. What’s more, the trends in what people watch on YouTube are influencing both the creative and strategic direction that brands and agencies take in their campaigns.
AI, Machine Learning and Predictive Analytics Best Practice Guide A practical and useful guide that comprehensively covers the key areas involved in the application of AI/ML and predictive analytics to augment marketing practice and enhance customer experience.
The Fundamentals of Modern Marketing Mindset What is mindset and what is a ‘modern marketing mindset’? What is the relationship between mindset and individual performance? How can mindset underpin career success and broader organisation success?
Taking place next week: discover what steps you can take to make the most of the ecommerce boom as we explore how to adapt to the opportunities and challenges that lie ahead. Get your pass today.
Are you conducting regular competitor analysis? If not, your brand is missing out on valuable insights. We can help!
In our free Competitor Analysis with SEMrush course, international PPC speaker Navah Hopkins will teach you how to achieve the right competitive research workflow and rhythm for your brand by using the SEMrush toolkit.
To get your business ready for next year, now is the perfect time for you and your team to build digital, marketing and ecommerce skills and capabilities. Whether you need to close digital skills gaps, support your strategic decisions or need instant access to best practice, data and the latest trends, we’ve got you covered.
