When Apple made it more difficult to track its customers a year ago, it threw advertisers, publishers and ad tech vendors into a state of panic. Read more below about the consequences that have come a year after ATT went into effect. From our sister site, WorkLife: Other things to know about | |
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Top Stories | | Ivy Liu |
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| | One thing is clear: resolutions, winners and losers from Apple’s privacy crackdown won’t be declared quickly. | |
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howdy! | | While it’s unclear what Twitter will look like under Musk – the deal was just struck yesterday; ink likely hasn’t even dried yet – some marketers and agency executives expect concerns about brand safety to bubble up given Musk’s comments about free speech. | |
| | Brands and agencies are approaching new digital media targeting strategies that uphold privacy standards. This report highlights how teams are navigating targeting pain points and opportunities. | |
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howdy! | | Apartment Therapy’s Small/Cool event is already a seven-figure revenue driver, but the hope is commerce will increase profitability substantially. | |
| | Personalization and privacy work in tandem when it comes to the new digital marketing manifesto, but marketers must find the right data partner to ensure they deliver on both. | |
howdy! | | The Twitch streamer started more seriously live-streaming on the Amazon-owned video platform while working a day job for military contractor British Aerospace Engineering Systems. | |
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| | Download this new guide to learn how marketers are using an evolved form of wireless data to power targeting of granular audiences. | |
howdy! | | Over the past two years, North Carolina has become a place to be for developers, designers and other individuals looking for jobs in and around big tech. | |
howdy! | | Publishers are still dropping NFT collections, but it’s not the get-rich-quick opportunity that’s getting people to buy and trade digital assets. | |
| | The Twitch streamer started more seriously live-streaming on the Amazon-owned video platform while working a day job for military contractor British Aerospace Engineering Systems. |
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