Disney's Disney+ saw subscriber growth accelerate in the quarter that ended July 2. But the media company's flagship streaming service did see subscriber growth slow in the U.S. Additional coverage: Other things to know about | | |
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| | | | | Disney’s Disney+ saw subscriber growth accelerate in the quarter that ended July 2. But, the media company’s flagship streaming service did see subscriber growth slow in the U.S. | | |
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howdy! | | | | | The recent Q2 results suggest there is more resilience and runway in the ad tech sector. But how long before push comes to shove? | | |
| | | | | Download this new report to learn how agencies are approaching data-informed personalization as they move toward a cookieless future. | | |
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howdy! | | | | | In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios’s sale to Cox Enterprises signals about the current investment market for media companies. | | |
| | | | | There’s no clear timeline for a cookieless world, but proactive marketers are certain it’s coming and they’re adopting global data strategies to succeed in it. | | |
howdy! | | | | | While Hulu does make social marketing plans for each show, the company keeps tabs on social sentiment — i.e. what’s working and what’s not — and adapts its social strategy accordingly. | | |
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| | | | | Marketers are bringing audience-first digital strategies to TV, where more robust measurement can provide a more accurate understanding of a campaign’s impact. | | |
howdy! | | | | | AOL’s former chief — now the founder and CEO of Flowcode — discusses how the adoption of blockchain tech compares to earlier internet eras. | | |
howdy! | | | | | Contraceptive brands such as Plan B, Favor and Phexxi have in some cases doubled or even quadrupled their online advertising to reach consumers. | | |
| | | | | In March, Vox Media expanded the purview of Pauley’s role beyond ad sales to also encompass consumer revenue, affiliate and commerce businesses. |
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