Brand marketers require greater consultancy work from their agency partners as privacy laws prompt critical platform changes.
July 08, 2022

Privacy laws ushered in by legislation such as GDPR require fundamental changes in the marketing landscape that are creating tectonic shifts in advertisers' traditional partnership models.

Likewise, agency groups need to change suit as first-party relationships are now king. For this reason, Goodway Group has purchased Canton Marketing Solutions, a four-year-old consultancy headquartered in the U.K. Read here about the move.

Additional coverage:

  • As iOS 14 has muddied advertiser data options on social media, a DTC jewelry brand is bullish on the value of organic strategy.
  • The Almond Board of California partnered with Marvel Studios to launch their marketing campaign across social media and streaming platforms ahead of the premiere of Thor: Love and Thunder.
  • The pressure to be on top of everything a social media manager is responsible for can be too much for some, and the expectations of the role have only grown. One social media manager talks about the role's biggest challenges today.
  • How indie media agency Apollo Partners swings for the fences for its clients.
Other things to know about
  • Open for entries: The Digiday Awards recognize the companies, campaigns and creatives modernizing media and marketing. Join an exclusive list of past winners that includes DoorDash, HP, Comedy Central and more.
  • Download this new guide to learn how publishers are identifying, flagging and preventing clickbait from ending on their sites. Sponsored by GeoEdge.
  • First-party data is key to post-cookie strategies. With data collaborations, brands are building acquisition audiences and driving outcomes. Sponsored by Wiland.
Top Stories
Ivy Liu
Brand marketers require greater consultancy work from their agency partners as privacy laws prompt critical platform changes.
howdy!
The independent media agency endeavors to punch above its weight as it hustles to find major TV opportunities for its clients.
Brands are investing in first-party data to keep consumer connections intact but may require partners to help in this effort.
Advertisement
howdy!
The pressure to be on top of everything a social media manager is responsible for can be too much for some, and the expectations of the role have only grown. One social media manager talks about the role’s biggest challenges today.
Download this guide to learn how marketers are planning brand lift studies for awareness and ad recall.
howdy!
As iOS 14 has muddied advertiser data options on social media, a DTC jewelry brand is bullish on the value in organic strategy.
Advertisement
Download this new report to learn how agencies are approaching data-informed personalization as they move toward a cookieless future.
howdy!
The Almond Board of California partnered with Marvel Studios to launch their marketing campaign across social media and streaming platforms ahead of the premiere of Thor: Love and Thunder.
howdy!
The pressure to be on top of everything a social media manager is responsible for can be too much for some, and the expectations of the role have only grown. One social media manager talks about the role’s biggest challenges today.

All Latest Stories

WPP’s ad buying arm expects to decide on which measurements to use as currencies in next year’s upfront market in the first quarter of 2023.
You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006