Google is banking on new shopping formats to woo over marketers. It suggests a strategic shift for the giant. Additional coverage: - This week’s Digiday+ Future of TV Briefing looks at how Amazon, Roku and YouTube stand to play a bigger role in this year’s upfront market after leveling up in the last couple of years. Read more here.
- Three months after Vox Media and Group Nine’s branded studios merged, the newly combined Vox Creative is using its different podcast ad formats to integrate audio advertising into advertisers' campaigns, according to svp Yosef Johnson and executive producer of audio Annu Subramanian.
- Marketers may be aware of the looming demise of third-party cookies, but they generally still seem stuck in second gear when it comes to finding new alternative solutions, according to a new report.
- As e-commerce grows, the eCommFronts address data and communication issues.
From our sister site, WorkLife: Other things to know about | | |
|
| Top Stories |  |
|
| | | | | Upcoming features, including ad formats for short-form video and retail media promise marketers better measurement. | | |
|
howdy! | | | | | This week’s Future of TV Briefing looks at how Amazon, Roku and YouTube stand to play a bigger role in this year’s upfront market after leveling up in the last couple years. | | |
| | | | | Download this new guide to learn how marketers are utilizing data collaborations to enrich their first-party data to drive privacy-compliant acquisition campaigns. | | |
| Advertisement |  | | |
howdy! | | | | | Three months after Vox Media and Group Nine’s branded studios merged, the newly combined Vox Creative is using the different podcast ad formats it offers to integrate audio advertising into advertisers’ campaigns, according to svp Yosef Johnson and executive producer of audio Annu Subramanian. | | |
| | | | | Interactive video isn’t just for expanding reach, it’s also a useful tool for retargeting campaigns and helps brands land at the top of shopping lists. | | |
howdy! | | | | | A new report in conjunction with BCG finds marketers still seem stuck in second gear when it comes to finding alternatives to cookies. | | |
| Advertisement |  | | |
| | | | | Stuffing a website with too many ads can cause publishers to lose their audience, but getting rid of them risks running the revenue well dry. | | |
howdy! | | | | | Night Market, which specializes in guiding clients through e-commerce and retail media offerings and inventory, hosted its third annual eCommFronts beginning Tuesday through today. | | |
howdy! | | | | | Almost every downturn presents an opportunity to take advantage of change and win —even for publishers. For Bloomberg Media, that opportunity is to become a bit more mainstream. | | |
| | | | | While the bulk of Future plc’s buys have been purchases of publications, the strategies behind them have not solely been about adding like inventory and like audiences, Webby said in the latest Digiday Podcast episode. |
|
|
