Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Marketers planning around potential tariffs have a tough choice to make: spend less, or spend your way through. | | |
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howdy! | | | | | In the week following the United States’ Jan. 19 TikTok outage — the seven days between Jan. 19 and Jan. 25 — video creators in the U.K. posted 15 percent more content than they did during the seven days leading up to the ban. | | |
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| | | | | Brands are implementing omnichannel and personalization strategies to keep the holiday momentum going and build long-term customer loyalty well into 2025. | | |
howdy! | | | | | Without the element of surprise or excellent storytelling, much of the Super Bowl advertising won’t be remembered long after Sunday’s airing. | | |
| | | | | Studies show that news readers place greater value on ads appearing on trusted news sites and do not associate negative feelings related to the content with adjacent advertising. | | |
howdy! | | | | | As the future of third-party cookies remains rather ambiguous, Mars has started eyeing partnerships and leveraging artificial intelligence to fill in the gaps, with an eye toward a cookie-less future. | | |
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| | | | | Partnering with non-traditional sponsors, like creators or influencers, helps publishers generate new advertising opportunities and reach new audiences on- and off-platform. | | |
howdy! | | | | | Without a proper way to measure videos’ effectiveness in growing incremental audiences, podcast orgs and publishers are drawing correlations between a podcast’s video audience growth and overall audience growth. | | |
howdy! | | | | | The programmatic doublespeak handbook. | | |
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