TikTok announced its first ad product and revenue share program, Black media companies presented their programming and growth, and Twitter announced new and expanded deals with publishers and sports leagues.
May 05, 2022

TikTok announced its first ad product and revenue share program, Black media companies presented their programming and growth, and Twitter announced new and expanded deals with publishers and sports leagues. More from NewFronts Day 3.

Additional coverage:

  • Employers eye travel compensation for legal out-of-state abortions in light of the Supreme Court leak.
  • In this week's Digiday+ Media Briefing, media editor Kayleigh Barber looks at a growing frustration among publishers' ad sales teams that they are losing clients to their commerce counterparts.
  • Publishers are not only taking a page from TikTok creators' playbook, but are incorporating TikTokers into their editorial strategy in order to achieve success. This article is part of our limited series on creators. Check out the full project here.
  • How The Sandbox's first virtual pride parade highlights the importance of diversity in the metaverse.
  • The entirety of the Skullcandy’s marketing budget is focused on digital media, making the content production for digital channels, social media in particular, even more important.

From our sister site, WorkLife:

Other things to know about
  • Join InMarket and Digiday in NYC as we bring together advertisers and agencies to discuss the strategies that have emerged from the new shopping journey in the first half of 2022. Apply to attend.
  • With advancements to the way CTV spots are purchased and the types of data that can be gleaned, advertisers are increasingly investing in the medium and changing the way they interact with it. Sponsored by MNTN.
  • Carriers are adjusting business models to add services such as TV, and expanding partnerships to deliver 5G-enabled experiences. Sponsored by AdColony.
Top Stories
TikTok announced its first ad product and revenue share program, Black media companies presented their programming and growth, and Twitter announced new and expanded deals with publishers and sports leagues.
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Employers are racing to come up with support benefits in light of the Supreme Court leak.
The intent indicated by app engagement data is enabling marketers to glean a comprehensive understanding of their target audiences.
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True, the cause is noble, but now ad execs are increasingly starting to see the opportunity for cost-efficiencies as well as new business opportunities.
Video-level data is powering contextual advertising, enabling brands to serve relevant ads without the need for third-party cookies.
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In this week’s Media Briefing, media editor Kayleigh Barber looks at a growing frustration among publishers’ ad sales teams that they are losing clients to their commerce counterparts.
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Despite the priority marketers put on personalizing digital experiences, they often don’t touch on what consumers actually find meaningful. To fix this, brands are adopting new strategies.
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Publishers are not only taking a page from TikTok creators’ playbook, but are incorporating TikTokers into their editorial strategy in order to achieve success.
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Users of all shapes, sizes and identities already spend their lives inside metaverse platforms — but the companies building these platforms and the virtual experiences inside them are not nearly as diverse.

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