Omnicom shuffled its leadership on Monday, elevating its top media-side executive to a leadership position across the creative sides too. Daryl Simm, the longtime global CEO of Omnicom Media Group (OMG), becomes president and COO of the parent company, reporting to global CEO John Wren. The move is a testament to the importance of media-side knowledge and acumen as technology deeply affects the creative side of the business. Read more below. Other things to know about | | |
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| | | | | The promotion of a media-side CEO to the parent company is a testament to the importance of media knowledge and acumen as technology deeply affects the creative side of the business. | | |
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howdy! | | | | | Marketers and agency execs say that some brands are already starting to run sales they would typically reserve for Black Friday and Cyber Monday. While starting sales early isn’t a first this year, marketers and agency execs say that it’s more pronounced than it has been in the past. | | |
| | | | | Buyers don’t travel from discovery to purchase in a straight line; they rely heavily on word-of-mouth referrals from peers and external industry websites. | | |
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howdy! | | | | | The so-called Great Resignation is leaving many agencies short-handed at a time when they need skilled people more than ever. | | |
| | | | | In a privacy-forward world, the concept of image streaming provides a foundation for contextual advertising. | | |
howdy! | | | | | A decade in, The Verge has stuck to its original editorial vision but recently has expanded into subscriptions, events and the TV screen. | | |
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| | | | | No longer confined to repetition and awareness, CTV advertising is bridging the gap between traditional TV marketing and performance. | | |
howdy! | | | | | The share generating large portions of their revenue selling products to readers is comparable to the share that’s turned events or content licensing into a big business. | | |
howdy! | | | | | Sports publishers are making millions on partnerships with sportsbooks, but the deals might not last long as sportsbooks turn competitors and consolidation looms. | | |
| | | | | A decade in, The Verge has stuck to its original editorial vision but recently has expanded into subscriptions, events and the TV screen. |
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