Improvements in podcast ad technology, as well as the diverse audiences and creators in the audio space, were the focuses of the Interactive Advertising Bureau’s three-day Podcast Upfront this week, which wrapped on May 12. Read more here. Additional coverage: - To promote the release today of its film-inspired title, Evil Dead: The Game, game developer Saber Interactive has partnered with Snap and Game Informer to create a grisly augmented-reality magazine cover featuring audio and video assets pulled directly from the game.
- Returning to advertising after two years, DTC Blue Apron is diversifying its media spend with video advertising to boost brand awareness.
Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | The three-day podcast-focused event highlighted improvements in dynamic ad insertion, machine learning and diversity of creators, content and audiences. | | |
|
howdy! | | | | | Returning to advertising after two years, DTC Blue Apron is diversifying its media spend with video advertising to boost brand awareness. | | |
| | | | | The state of CTV inventory and targeting is presenting marketing teams with new ways to maximize performance. | | |
| Advertisement |  | | |
howdy! | | | | | As augmented and virtual reality technologies continue to become more widespread, game developers like Saber are likely to continue leaning into this type of immersive activation — and, at the moment, Snap might be the most advanced and accessible AR platform with a gaming audience. | | |
| | | | | To deliver the robust viewer and audience engagement crucial to CTV, marketers are using creative refresh to ensure video ads resonate with target audiences. | | |
howdy! | | | | | A wider array of creators are finding opportunities to license their video back catalogs and launch their own product lines. | | |
| Advertisement |  | | |
| | | | | Download this report to learn why publishers that approach email personalization as more than a custom salutation are driving engagement and taking ownership of more of their website traffic. | | |
howdy! | | | | | Of the major subscription-based streaming services — Netflix, HBO Max, Paramount+ and Peacock — Disney+ netted the biggest number of new subscribers in the first three months of 2022. | | |
howdy! | | | | | Fortnite Creative — a workshop mode where players can design their own levels similarly to Roblox or Minecraft — lets brands bring their vision for metaversal activations to life, sometimes without working with Epic Games at all. | | |
| | | | | Condé Nast Traveler's global network of editors and writers are able to use their regional expertise to cover the travel industry closer than ever. |
|
|
