Other things to know about - Your last chance to secure the best rate on passes for the Digiday Programmatic Marketing Summit is this coming Tuesday, March 5. Secure your pass to connect one-on-one with leaders from Digitas, OMD and many more.
- With the deprecation of third-party cookies underway, there has seldom been a more urgent moment for publishers and advertisers to revisit their data strategies. Sponsored by Optable.
- Targeting attention requires a top-to-bottom effort by brands and agencies. Sponsored by Digital Turbine.
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| Top Stories |  | | Ivy Liu |
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| | | | | Sharing a stage with leading media executives from PepsiCo, Samsung Mobile, and Unilever, leading execs at the DSP shared their vision for the year ahead. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at a connected TV ad fraud scheme uncovered by DoubleVerify and Roku that’s been siphoning an estimated $7.5 million per month from advertisers. | | |
| | | | | Brands like Andie Swim regularly optimize their targeting to send fewer, more relevant campaigns. | | |
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howdy! | | | | | With the success of last weekend’s Six Invitational competition, video game publisher Ubisoft may have finally cracked the code to make esports a genuinely profitable venture for all involved. | | |
| | | | | A critical aspect of audience targeting with custom AI is the quality of the underlying audience data and the integrity of the matching process. | | |
howdy! | | | | | It’s been a debate for years: How can performance and brand marketing co-exist to push sales and boost brand awareness or affinity simultaneously? It’s a question that Orangetheory Fitness is now asking itself after 14 years in business. | | |
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| | | | | Once an ad is carefully crafted, the format in which it’s delivered to consumers is crucial, as not all formats serve the same purpose. Advertisers are building machine learning platforms to provide the best format experience to consumers. | | |
howdy! | | | | | Traction’s brought in Lauren Evans, a veteran marketer, whose mandate is to navigate the complexity and challenges within client companies and translate it to marshaling the right agency talent and resources. | | |
howdy! | | | | | The U.S. Supreme Court addressed separate cases about a similar question: Can states limit social media companies’ moderation? | | |
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