From sports to home, TV networks and streamers focused on new vertical media ad-supported channels and tools to measure and target those audiences.
| On the final day of the Interactive Advertising Bureau’s four-day NewFronts, TV networks, streaming services and digital video publishers pitched new ad-supported programming and streaming properties. A pair of measurement providers also took the stage, with one looking to sell more than measurement. Read more here. Programmatic marketers are contending with plenty of challenges, and they gathered in Palm Springs, Calif, to discuss them at the Digiday Programmatic Marketing Summit. Activision Blizzard's Overwatch League is borrowing a play from the NCAA. Read more here. WPP and Epic Games announced a new partnership to help educate WPP agencies and their clients about opportunities for brands in the metaverse. According to analysis from Standard Media Index, upfront linear TV inventory is getting pricier, but not necessarily to the advantage of the networks selling it. After 10 years of remote-first work, Hands Down Agency talks learnings and what the future of work looks like post-pandemic. Other things to know about American Eagle, Michelob ULTRA and Pepsi are just a few of the winners for the Digiday Content Marketing Awards. Check out the full list here. The intent indicated by app engagement data is enabling marketers to glean a comprehensive understanding of their target audiences. Sponsored by T-Mobile. Detailed and useful reporting and insights are driving performance for agencies — targeting capabilities are not enough on their own. Sponsored by AdDaptive. | | |
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