| With the constant wave of consolidation in both traditional and digital media, more media companies will look to join forces -- and a holding company structure is one way to make it happen. With a commitment to advertising, streaming services like Spotify face a problem shared among platforms and publishers: ad blocking. Like many other food-focused publishers, Vice's Munchies has cast a wide net for non-ad revenue. Its newest venture: a food court. For a company like Johnson & Johnson, discovering talent with expertise in technologies like data analytics, blockchain and connected devices is a big concern. Now, the company is using a start-up incubator to help source the right talent. Learn how today's top brands are using artificial intelligence, user targeting and segmentation to better their marketing at the Digiday Brand Summit, taking place from Dec. 10-12 in Palm Springs, California. Register by Oct. 15 to receive our early rate and get $200 off passes. WTF is header bidding for mobile apps? Learn the technical and business-related hurdles that make header bidding for mobile apps a challenge, and the current solutions available to publishers. Sponsored by MoPub. Understand how automatic content recognition can personalize content discovery, recommendations and ad experiences for consumers. Download the guide. Sponsored by Samba TV. |
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| Sahil Patel There can be benefits to being in a holding company structure, which can offer everything from greater scale to bigger deals with platforms and advertisers. |
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| Kerry Flynn With a commitment to advertising, the streaming services face a problem shared among platforms and publishers: ad blocking. |
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| Sponsored Content IBM Watson Marketing From tracking campaign metrics to processing countless streams of raw data, marketers' demanding day-to-day duties are getting out of hand. But teams that onboard AI are finding ways to painlessly automate tasks, track and respond to consumer journeys, and so much more. With the support of AI, marketers can make the most of their days, maximizing their output and enabling them to reach their full creative and strategic potentials. Sponsored by IBM Watson Marketing. |
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| Max Willens The 14-stall food hall, which sits next to an indoor ski hill, will also include a staging area for live chefs’ demos and events. |
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| Suman Bhattacharyya Johnson & Johnson is using incubators to scout out new companies it wants to work with, and even find new employees. |
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| Sponsored Content IAB Industry-wide issues around trust, ad blocking and the effect of GDPR have put a spotlight on transparency and effectiveness in digital advertising – this report provides four key points on creativity in digital advertising and the correlation to user experience. Sponsored by IAB. |
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| Sponsored Content AppNexus In a new Q&A, Catherine Williams, chief data and marketplace officer at AppNexus, shares her expertise in combating bad actors before they've defrauded advertisers. Sponsored by AppNexus. |
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