"Ad tech's 'Oz' moment": The congressional hearings that discussed how Russian propagandists used Facebook, Google and Twitter to influence the U.S. presidential election have opened the general public's eyes to the mechanisms underlying digital advertising.
Fusion Media Group wants to make TV shows based on its digital media brands. Jalopnik's "Car vs. America," which premieres on Fusion's cable TV channel on Oct. 18, is the first from Gizmodo Media Group.
"It's almost as if it's a little secret community that they don't want people to know about." In the latest installment of our Confessions series, an Amazon Spark influencer reveals her struggles with using the platform to promote products.
As media becomes increasingly fragmented, media agencies are turning to audience-based planning -- also known as "people-based marketing" -- for media planning and buying rather than relying solely on data from Nielsen and comScore.
"Instinct is what's going to keep you relevant": Dany Lennon, the founder of recruiting and coaching company Creative Register, reveals on the latest episode of Starting Out how relying on her instincts has shaped her career in the industry.
At the Digiday Video Anywhere Summit in Laguna Niguel, CA next month, Turner president David Levy will share how the broadcasting giant is preparing for the future, from subscriptions to paid content to social distribution. To join us in California, contact us today.
