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The Salvation Army’s Holiday Series Uses Animation to Evoke Compassion, Not Guilt The Richards Group wants to make a difference with these heartwarming videos By Lindsay Rittenhouse Through a series of animated stories, The Salvation Army is delicately shedding light on the many "battles" people in need face during the holiday season--while trying to avoid guilting those in a position to help. The "Fight For Good" holiday campaign, created by the largest U.S. independent agency The Richards Group, is comprised of four...
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Publicis New York Enhances Its Marketing Division With Arrival of Group Commerce Director Nancy Shamberg joins Publicis from Omnicom's TPN in Chicago By Erik Oster Publicis New York is expanding its commerce marketing capabilities with a new leadership hire. Nancy Shamberg arrives at the agency as senior vice president, group commerce director, a newly-created role. She will report directly to Publicis New York CEO Carla Serrano and executive vice president, managing director Adam Hunt. "We're excited to have Nancy join...
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