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The Scavenging Raccoons From Geico's New TV Ad Are Doing Gross Cooking Demos Online The Martin Agency dreams up Raccookin' By Tim Nudd Usually when a brand unveils a TV spot, any related content online is, at best, a marginal value-add. But lately, Geico's online extras have been at least as good—and in many cases, more fun or innovative ...
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Is This Texas Republican's Campaign Ad the Most Charming of the 2016 Election? A pitch that won't make you stab your ballot and cry By Angela Natividad The race for president has been characterized by negativity, partisan extremism and a "lesser-of-the-two-evils" attitude. As the race to the ballot boxes heats up, things are only getting more insufferable.
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Virgin, Unsurprisingly, Gets a Little Smutty While Discussing the Pleasures of Train Travel How long is it again? By Angela Natividad Why take a car when you can take the train? It won't get your back all sweaty.
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Hillshire's Ultra-Classy Vending Machine Comes With Its Own Maître d' and Butler For more sophisticated snacking By David Gianatasio Here's something no marketer has ever tried anywhere before in the history of the universe—a wacky vending machine stunt!
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Will Fox Finally Find Some Consistency in Marketing the Latest Wolverine Movie? Character's third solo film follows two that were very different By Chris Thilk When Fox was marketing X-Men Origins: Wolverine in the lead-up to its 2009 release (which went super well, as you'll remember), we were just a few years removed from the last X-Men team movie. Wolverine, as ...
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Two (Very) Old Friends Recall the Glories of 1934 in Charming Ads for Steak 'n Shake Percy and Walter's journey through the past By David Kiefaber Nothing sells fast food like cranky old people reminiscing and/or bickering with each other.
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Adweek's Brand Genius Class of 2016: Meet Marketing’s Most Talented 10 Plus, Brand Visionary Arnold Schwarzenegger By Robert Klara
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