The scent of optimism

Britannia launches online

Boadicea the Victorious is proud to be an independent British fragrance brand. Inspired by a defining moment in history we have created a range of gender-neutral perfumes that are quintessentially British and of incomparable quality. Britannia is a scent that harnesses our ethos as a company and community – it is a message of unity and positivity, a scent that dazzles with euphoric optimism from start to finish.

The union flag shield that sits proudly on the front of Britannia’s bottle has been hand made by some of Britain’s finest craftsmen - tirelessly hand finished with ornate enamelling. The striking blue glass, a nod to of our island nation status. Yet the real delight lies in the juice within – top notes of cardamom and coriander bring a herbaceous beginning reminiscent of a country garden whilst the heart of Britannia is full of verve, neroli sparkling like golden sunshine on your skin. The base of Britannia is soft and assuring with an underlying sense of strength and power. A no nonsense fragrance that steadily reveals its strength throughout the day.

Much like the brand itself Britannia celebrates quality, courage and power. Created by British artisans, Boadicea the Victorious is a unisex brand that is a fusion of timeless tradition and classic excellence with an edgy, modern twist. Boadicea the Victorious is the ultimate celebration of strength, beauty and nobility.