Plus, a video tutorial on LLMs
| There’s a fine line between “breaking through the clutter” and overwhelming your audience. To find the right balance, you want to know how different features in the digital experience (or email or ads) are perceived by the user — and which features and choices will drive that user to action. Today, contributor Stephanie Trovato reveals the science behind CTAs. Also today, contributor Lisa Peyton presents a video tutorial on how to use large language models (including Amazon’s new Nova model) to help target campaigns. And finally, before you head out for the holidays, please take our quick 2025 State of Your Stack Survey. It’s a chance to help the community understand where its tools are headed in the next couple of years. Chris Wood
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| Performance marketing | | | Craft CTAs using psychology and design principles to drive engagement, increase conversions and build trust with your audience. | | |
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| Marketing artificial intelligence (AI) | | | See how multiple LLMs — including Amazon’s new Nova model — can define market segments and help you develop ideas for your GTM strategy. | | |
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| Marketing artificial intelligence (AI) | | | Artificial intelligence can now lie intentionally. Researchers call this "faking alignment" perhaps because calling it lying is too close to the truth. | | |
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| Marketing artificial intelligence (AI) | | | The new marketer is “Position-less” empowered to achieve unprecedented levels of efficiency, execution, and personalization. | | |
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| MarTech webinar | | | Learn how leading brands are revolutionizing the ecommerce experience through advanced data-driven strategies. | | |
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| Customer data platform (CDP) | | | There are things that go wrong with any big project and there are things that go wrong with CDPs. Let's plan to avoid those pitfalls. | | |
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| B2B marketing | | | 2025 will be tough, but it's time to be able to answer the C-suite's questions about the role marketing plays in the GTM eco-system. | | |
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| Retail | | | Learn how to create impactful web push campaigns and reach your audience at just the right moment with personalized messages that inspire action. | | |
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| Marketing artificial intelligence (AI) | | | Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems. | | |
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| Your voice matters | | | More tools, fewer tools, or the same… how has your martech stack changed? Share your experience in the 2025 State of Your Stack Survey. Take the survey. | | |
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MarTech research | | Surveys and research reports to make you a more-informed marketer | | The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required). NEW! Take our 2025 State of Your Stack survey and share your vision for your team’s martech stack. We’ll unveil the findings in 2025 and share them with the community. | | |
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What they're saying | | “Each time someone scrolls past a button or link, their brain evaluates whether to take action. The key is creating CTAs that align with these decision-making processes.” Stephanie Trovato in The science behind high-performing calls to action. “You need a CDP that has experience in your industry and with companies with a similar business model. Each industry has peculiar expectations and requirements, and you don’t want to have to explain them, or constantly fight against a different set of assumptions.” Greg Krehbiel in The hidden reasons your CDP project is failing. | | |
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