Specialists in the Field (page 6) BASF’s Scott Kay says its people are the biggest asset to bring consistent supply and the latest technologies. Point, Click, Buy and Beyond (page 10) Farm Journal’s survey provides an exclusive look inside the input purchase behavior of farmers. Expandable and Integrated Facility (page 14) NeuAg's facility in Clute, Texas features a 70,000-ton AMS storage building, 67,500 sq. ft. bagging warehouse and 34,000-ton NPK storage building. Electric Vehicles Face Bumpy Road to the Back 40 (page 18) Here are three reasons why the adoption of electric machinery faces significant hurdles in rural America. Progress Over Perfection (page 22) Retailers and farmers say regenerative ag is nothing new, but there are novel opportunities to explore together. Scouting Kit Must-Haves: Tools You'll Want in the Fields (page 26) A seasoned crop consultant shares a list of items that are sure to make scouting a bit easier this spring. Tips to Prevent Customer Loss, Theft and Unfair Competition (page 28) What would you do if employees left and took your customer base with them? Take your pick of 25 strategies to avoid it. Top 10 New Product of the Year Finalists (page 32) Learn about the finalists and cast your vote for the 2023 readers’ choice award for new products. ARA Academy Empowers Ag Retailers to Navigate Evolving Markets (page 38) The 2024 ARA Management Academy will be held in Tempe, Arizona from Jan. 23-25. Soybean Seed Treatment Features Enzyme-based Technology (page 41) Helena has launched a new soybean seed treatment, Enertia, that promises to improve soil quality. The company says their product provides an 8:1 return on investment. | 