Are you ready to write better speeches?

Public affairs professionals and speechwriters wield a unique power to bridge divides—to inform and inspire, to persuade and influence. Never have those skills been more needed over the 35 years we’ve hosted this conference.

Join us at the Public Affairs & Speechwriting Conference on Tuesday, April 4, for a fast-paced virtual conference to learn the latest public affairs strategies, speechwriting secrets and proven tactics you need to move your mission and messages forward. Topics include:

• Persuasive storytelling in speeches: The new brain science behind storytelling — and how to craft story-driven speeches that move audiences to act.
• Small speechwriting hacks for the big stage: Command words and phrases — plus easy speechwriting techniques for crafting clear, compelling and convincing messages.
• Bridging the “Trust Divide”: Why your peers say rebuilding trust is their #1 challenge — and how to build it across the paid, earned, shared and owned (PESO) spectrum.
• Winning the “Purpose Revolution”: How to cultivate a human-centered framework when communicating social responsibility and speaking to timely, polarizing issues.
• Culturally competent crisis plans: Managing risk and uncertainty with successful crisis plans while fostering a crisis-proof culture of resilience.
• Agile public affairs strategies: How to inform and influence no matter what new challenge or opportunity arises — and adapt plans and processes on the fly.
• Inclusivity matters: Ensure diversity effectively reaches all segments in your communities or stakeholder groups with culturally appropriate messaging.
• New challenges, new tools: How to protect cybersecurity, navigate the latest Twitter upheaval or worse — and support your leadership on social media.

View more about the event here.

You’ll discover new principles, best practices and programs to improve your public affairs and speechwriting results.

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