Hi there,
Experimentation is emerging as the next major digital capability that will separate business winners from losers. When done at scale, experimentation can increase performance up to five fold in key metrics such as revenue, prospect conversion, or product deployment efficiency.
This new research report from Harvard Business Review Analytic Services delves into the rise of experimentation as the next major digital corporate capability and how companies are making it work.
Download this report and learn:
- Why experiment in overdrive
- The impact of experimentation at scale
- Examples from industry-leading companies such as Gap, Sky, HP & The Wall Street Journal
