Learn how to design a tech stack to prove value -

Hi John,

Last year changed the way marketers look at their event programs. According to PCMA, 76% of event planners reported going virtual in 2020.

Looking to 2021 and beyond, one thing is clear: events are here to stay. 

Virtual events create an even greater opportunity to reach and engage new and larger audiences, as well as deliver more leads, pipeline, and revenue. But this requires a reimagining of the traditional relationship between marketers and event planners. Technology’s role will naturally move to the forefront as the need to deliver value across all event types becomes the norm.

Join Cvent’s Mike Dietrich, vice president of product marketing, and Alyssa Peltier, senior manager of event marketing, for this Tech-Talk Webinar. They share actionable advice from their own experiences executing events and provide best practices to implement today and in the new year.

Watch “The Secrets to Structuring Your Total Event Program for 2021,” presented by Cvent, and learn how to:

• Realign your total event framework so that virtual, hybrid, and in-person events have their spot to shine
• Set up your organization with the right mindset and skillset for successful events in 2021
• Structure a flexible, agile tech stack that allows you to execute and capture value no matter the event type

Watch Now. 

This Tech-Talk Webinar is sponsored content presented by Cvent.

Sincerely,
eMarketer Editors

PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com