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| Top Stories |  | | Ivy Liu |
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| | | | | Not all curators are created equal, and not every curation pitch holds up under scrutiny. | | |
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howdy! | | | | | Marketers at Honda’s Acura brand are pressing ahead with a spring SUV launch campaign, despite threat from tariff uncertainty. What are other auto advertisers thinking? | | |
| | | | | Agencies are scaling smarter by finding an avenue between in-house and outsourcing where a partner seamlessly integrates with their operations to drive performance, ensuring every campaign is optimized for efficiency, impact and ROI. | | |
howdy! | | | | | Call it a reality check — a realization that growing a platform is an expensive business, even one that takes a 10% cut of the money subscribers pay their favorite writers. | | |
| | | | | As data strategies become more ambitious, today’s data marketplace operators increasingly offer a complex menu of campaigns rather than emphasizing convenience and efficiency. | | |
howdy! | | | | | In a sea of more than 250 retail media networks, smaller players are pushing to take in more ad dollars. | | |
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| | | | | Biddable CTV is particularly advantageous for independent agencies, opening doors for up-and-coming, high-quality brands previously locked out of TV advertising. Biddable marketplaces allow independent agencies to optimize campaigns in real time and achieve performance goals more effectively. | | |
howdy! | | | | | The Spotter showcase and its roster of top YouTubers are making a clear play for bigger brand partnerships and a larger share of ad dollars. | | |
howdy! | | | | | In this episode we dive into the daily dance that so many moms perform: the push and pull of balancing professional goals and financial stability with family responsibilities. | | |
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