Summer is usually a suboptimal time to sell advertising but for publishers that rely on programmatic ad revenue, the past two months have been among the hottest of the year. Thanks to a surge of spending by advertisers that had to cut back or pause their spending in the second quarter, demand in the open exchanges has leapt. The news and politics publisher Salon, for example, is likely to close out June and July with its revenues up year over year for both months, thanks to weeks of sustained highs in CPMs for its site inventory and RPM for its pages. Read more below. - “We saw some of the best rates we’d seen since the beginning of March in the last two weeks of June,” said Salon chief revenue officer Justin Wohl.
- For Digiday+ members, in a new survey conducted in July, Digiday found that 41% of respondents will resume spending on Facebook at the end of the July boycott, while 26% will spend again by the end of the third quarter.
- With the launch of newly formed commerce practice, Dentsu Commerce, Dentsu wants to become the agency holding company that brands turn to for their expanding commerce needs.
- It's going to take publishers time to make the proper adjustments to their offices before employees can safely return. Here's a list of the tentative timelines for some of the major media companies.
- Upday — the news aggregator app from German publisher Axel Springer — is fresh off the back of two of its most successful quarters.
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| Coronavirus Fallout | | | | A surge of spending by advertisers that had to cut or pause second-quarter spending has lead to a leap in demand on the open exchanges. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Agency execs remain dived on when to return their advertising budgets to Facebook as the end of the boycott nears. | | |
| Sponsored by Twitter | | | | It’s no surprise that communities across the country are welcoming their teams back with open arms. For many, the return of sports brings a sense of normalcy — 67 percent of U.S. fans see sports as a way to engage in something familiar. | | |
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howdy! | Content & Commerce | | | | The commerce practice was already in the works but the pandemic and changing consumer behavior due to the pandemic accelerated it. | | |
| Sponsored by Moat by Oracle Data Cloud | | | | Measuring ad effectiveness doesn’t help if it happens too slowly to fuel competitive decision-making. Join this webinar to learn vital approaches to leveraging accurate and scalable data around ad effectiveness — all at the speed of competition. | | |
howdy! | Future of Work | | | | Depending on a company’s location, restrictions are still in effect for the return to work for nonessential business employees. | | |
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| Sponsored by GeoEdge | | | | As the 2020 election looms, new research shows that publishers are increasingly struggling to keep deceptive political ads off their sites. | | |
howdy! | Coronavirus Fallout | | | | The aggregator by Axel Springer and Samsung has a laser focus on optimising programmatic yields. | | |
howdy! | Marketing on Platforms | | | | Twitter’s Mopub marketplace for in-app ads will be one of those businesses swept up in the tailwinds from Apple’s latest privacy protection. | | |
| | | | | The question of whether podcasts have hit the American mainstream is kind of like asking the same about Major League Soccer. Both have grown for more than a generation, but remain smaller than their counterparts in media or sports. |
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