 Bethany Biron The ephemeral photo-sharing app has become the next frontier for fashion designers as they seek to reach consumers with behind-the-scenes looks at products -- and their own personal lives. |
| | | Sahil Patel Refinery29 is in the process of building a 10-person Facebook Live team, which will include up to four or five producers, a social community manager, a tech specialist and an analytics guru. The decision to create an entire team comes as Refinery29 looks to create more polished live streams, which require content, tech and social specialists, the company argues. Overall, Refinery29 produces 15 live segments a week and is looking to do more. |
| | | Garett Sloane Snapchat’s ad prices are starting to come down; its new ad platform has a $100,000 minimum spending requirement, according to sources. That’s a far cry from the $500,000 minimum that Snapchat started with. “Snapchat has heard concerns from brands that price points are really high. But that’s the strategy: They’re making a statement their inventory is worth such a high premium,” a source said. “The lower barrier to buying helps advertisers test ads on a platform and refine their approach by discovering what works and what doesn’t. | | | | Jessica Davies The Financial Times lowered its paywall for Brexit-related content last week but found that people didn’t just swallow its content and leave but stuck around and bought digital subscriptions. The publisher generated a 600 percent increase in digital sales subscriptions over the weekend, because it has hit on the right formula for synchronizing editorial with real-time marketing and audience acquisition. “This was our moment,” the FT’s chief commercial officer told Digiday. |
| IBM Marketing Cloud In this all-in-one behavioral marketing strategy session, IBM's Jodi Wearn will teach you how you can start personalizing your customer communications to drive more conversions now. You will learn which data matters most for personalization on each channel and how to tie it all together, how automated personalized campaigns can free your team up to start thinking strategically again, key engagement metrics for everything from email to mobile to point-of-sale, plus case studies from major brands that have zeroed in on exactly what their customers were looking for. Watch this jam-packed strategy session when it’s most convenient for you. Sponsor content by IBM Marketing Cloud. |
| | | Digiday Events Even in the age of Snapchat, Instagram is still king for fashion bloggers when it comes to engaging with followers. Before the Digiday Retail Summit in Nashville from June 27 to 29, 2016, Digiday Events spoke with Orton about the enduring power of Instagram engagement for bloggers, how it must improve and the role her app will play in helping bloggers make money on their content across platforms. |
| Flashtalking As the power of Facebook and Google grow in our digital ecosystem, clients are struggling to balance access to their scale, with the desire to have more control over their own date. Sponsored content by Flashtalking. |
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