For years, brands have managed social media as just another marketing channel. But leading “social-first” brands are going beyond marketing to make social a core business driver.

New research from Deloitte Digital reveals how social-first brands are repositioning social media at the core of the entire brand and customer experience. By taking a more collaborative, expansive approach they are:

• Driving better engagement by co-creating content with audiences
  
• Making commerce and conversion central pillars within social
  
• Building communities to serve customers on their terms
  

Take the first step in evolving from social marketing to social business transformation. Download the full report now.