The traditional marketing funnel — awareness, interest, decision and action — isn’t always an accurate representation of how many consumers shop and instead often represents the pre-purchase stage of the purchase journey.

The question becomes how can retailers connect with customers across all stages of the purchase funnel. The answer is affiliate marketing, as it lets brands connect with customers across the entire shopping journey — from pre- to post-purchase.

To uncover how digital marketers are approaching affiliate and partner marketing, Digiday and Awin surveyed more than 100 brands and agencies. This report explores the results and how both our respondents and experts are linking affiliate marketing to each stage of the purchase journey, as well as how they’re reassessing its place in their marketing strategies in the year to come. Download it to learn:

How marketers are increasing their engagement with affiliate marketing
How affiliate outcomes are matching up to marketing outcomes
The role of technology and partnerships — and the convergence of tech and affiliate roles
The characteristics of a strong affiliate partnership