The state of ecommerce Here are the key takeaways from our latest Marketing Technology Happy Hour in London, featuring insights from Jumpshot’s Stephen Kraus and Edge by Ascential’s Nick Everitt.
ClickZ Daily: November 19, 2019 |
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| Happy Friday! Today we have the key takeaways from our recent Happy Hour in London. Jumpshot’s Stephen Kraus and Edge by Ascential’s Nick Everitt discussed the state of ecommerce and how Amazon’s weaknesses will give birth to the next success stories in retail. There is also a case study showing how American craft giant JOANN, used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level. The partnership saw them achieve 10% average open uplifts in their email campaigns, 26% average click uplift and a rise in incremental revenue. Also ICYMI: Chrysalis Partners, experts in humanizing data and data monetization services, announced the launch of its new Smart City Data Directory Only 2% of Gen Alpha kids are not using any type of technology, according to Domain.me research Vengo Labs announced its retail sector expansion with the launch of data-driven sampling initiatives at The Vitamin Shoppe Adobe was named a leader in digital asset management for customer experience by The Forrester Wave Automation Anywhere announced $290 million in Series B financing Aiden.ai, the AI-powered virtual colleague for marketers, was acquired by Twitter Nielsen Global Connect welcomed Jacqueline Woods as CMO And finally, hot off the press!
As we gear up for the holiday shopping season, Edison Trends has fresh data that shows the YoY online changes for the leading Big Box Retailers and eCommerce giants including, Amazon, Walmart, Target and Nordstrom for the first two weeks of November (1-14) in the run up to Black Friday and the holiday shopping season. |
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Digital Marketing Mahir Prasad Here are the key takeaways from our latest Marketing Technology Happy Hour in London, featuring insights from Jumpshot’s Stephen Kraus and Edge by Ascential’s Nick Everitt. |
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AI Mahir Prasad Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level. Read more |
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| Chatbots Mahir Prasad Van rental company Northgate employs Moxie's customer engagement technology to drive growth. Read more |
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| Data & Analytics Marie Miguel It's critical for developers, designers, and marketers to collaborate on product prototyping. Tips to examine user behavior and ensure product-market fit with martech. Read more |
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| Analyzing Customer Data Barry Levine Tealium's latest report looks to to better understand the relationships between brands and data privacy. Read more |
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| AI Mahir Prasad Chorus.ai’s Smart Call Disposition now automatically detects cold call results to improve connection rates, drive top of the funnel pipeline and provide opportunities for rep coaching Read more |
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| Analytics Emily Alford Learn how smart retailers are keeping track of IP data to set their brands apart with better messaging, more personalized experiences, and increased sales. Read more |
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| Data-Driven Marketing Mahir Prasad Personalization helps the leading source of premier single cask whiskies increase sales. Read more |
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Conversion & ROI Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales are conducted online, leading Salecycle to track the behaviour of more than 235 million online fashion purchases. Download now |
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| Digital Advertising The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 104,800 online stores and counting. With such a competitive landscape, the greatest challenge these businesses have is acquiring and retaining customers. Download now |
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