The state of identity in TV, WTF is premium inventory and more

The TV advertising market is in a period of upheaval. Streaming has already been ascendant, but the convergence of traditional TV and streaming has been catalyzed by linear TV’s limited ad availability and a long-awaited measurement overhaul. Meanwhile, streaming-only ad sellers have stepped up their pitches as have TV network owners that have rolled out a raft of streaming-only properties over the past two years.

Join us virtually on November 9 at 12 p.m. ET for the Digiday Future of TV Advertising Forum as we bring together brands, agencies, TV networks and streaming services to offer actionable insights into how they are adapting to the TV ad market’s transformation.

As an attendee of Digiday’s Future of TV Advertising Forum, you’ll also have access to our Future of TV Week virtual town hall, taking place November 8.

Can't make it? Register and we'll send an on demand recording the next day.

Featured Sessions

ID Check: The State of Identity and First-Party Data in TV and Streaming Advertising

With identity and first-party data at the forefront of TV and streaming advertising conversations, join this session to hear from an agency executive on what the state of identity and first-party data is.

Keeping Count: Making Sense of TV’s Measurement Shift

Join this session to hear how one agency has navigated ‘making sense’ of TV measurement as change is constant.

WTF Is “Premium” Inventory in Today’s Converged TV, Streaming and Digital Video Market?

Join this session to get answers on exactly WTF is “premium” inventory in today’s converged TV, streaming and digital video market.

More about Future of TV Week

This forum is a part of Digiday Media Presents: Future of TV Week, a series of virtual events that will dive deep into topics and conversations that will allow brand marketers and broadcasters to come away with actionable insights to apply to day-to-day strategies. Check out the other events taking place from November 7-10.