The state of of mobile marketing; Lessons from Fresh Del Monte's recall; Influencer marketing rules; When to outsource content; and more

Top stories for 07.11.18

Marketing
Infographic: The state of mobile marketing in 2018

As more consumers research purchases on their mobile devices, the importance of having a hassle-free mobile experience only grows. Here’s how to stay ahead of the curve.

	Crisis Response 3 PR and marketing lessons from Fresh Del Monte’s recall More than 200 consumers fell ill after consuming certain vegetable trays from the produce distributor, but the company’s crisis response seems lacking. Consider these insights.

	Marketing 3 guidelines for PR pros considering unpaid influencer marketing Though many brand managers are focused on partnering with paid influencers, organizations can see big success from partnering with bloggers who might share your product for free.

	Content Marketing What to know about outsourcing your content creation Good copywriters can help you spread the word about your organization. Here’s what to look for and how to find them.

	Awards Wanted: Talented brand storytellers Enter PR Daily’s 2018 Content Marketing Awards.

	Marketing Which brands are scoring big at the World Cup? The global sporting event can be an incredible opportunity for marketers. Let’s look at some of the most successful tactics so far.

	Content Marketing 3 reasons why you should let us write your content Connect with corporate communicators, PR pros, marketers and more through our sponsored content program.

	Media Relations How earned media’s value is shifting The changes that have rocked traditional media have caused some to reevaluate the importance of earned media placements. Here’s why you shouldn’t abandon the tactic.

	Content Marketing Essential questions to ask about brand journalism This free download is chock-full of helpful advice, guidance and expertise for those weighing the benefits of becoming their own publisher.

	Awards How do you communicate your sustainability story? Share the videos, annual reports, campaigns and partnerships dedicated to CSR. Enter PR Daily’s 2018 Corporate Social Responsibility Awards. Your last chance to enter is July 13.

	Writing & Editing Editing apps: A boon or a burden? Take a look at what’s available for PR and corporate communications teams and see whether writing tech tools are right for you.

	Marketing ‘IHOb’ is no more: IHOP cops to name change stunt The pancake chain finally admitted what most already knew—that changing the brand’s name to ‘International House of Burgers’ was a publicity ploy. How did consumers respond?

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