Even as marketers have established omnichannel strategies as their advertising baseline, teams must work to evolve and innovate to keep up with changing consumer behaviors and the proliferation of digital channels.

To help advertisers get a handle on omnichannel marketing in 2023, Digiday and Amazon Ads surveyed more than 110 brands, agencies and other organizations to understand how marketers are approaching omnichannel strategies, spend, measurement and more. Download this new state of the industry report to learn:

Omnichannel marketer’s goals in 2023 and how teams are organizing to achieve them
The challenges top of mind for omnichannel teams in 2023
Solving challenges around scale, accurate measurement and ROI
How omnichannel marketers are approaching and improving measurement