For publishers and media companies, focusing on younger audiences is essential to their future growth, especially as Gen Z and young millennials increase their media consumption. Each must identify how their content — and the advertising that supports it — can effectively engage and stay relevant to their evolving preferences.

To help media companies in their quest to engage younger audiences, Digiday and Arc XP surveyed 116 publishers and 114 Gen Z and young millennial consumers to understand the tactics publishers are currently using to attract these generations and how well those efforts match up with these audiences’ preferences. Download this new report to learn more about:

How publishers are working to acquire and retain younger audiences
How Gen Z and young millennials’ preferences match publishers’ tactics — and how they differ
Measuring the success of publisher performance with Gen Z and young millennial audiences
How younger generations consume media and find their next favorite news and entertainment source