Investment in q-commerce companies soared during the pandemic with consumers increasingly turning to rapid grocery services as an alternative to in-store shopping and with supermarket delivery slots often hard to come by.
Companies including Jiffy, Gorillas, Getir, and Weezy emerged as competitors in the q-commerce space, each promising super-fast delivery and an app with a great UX.
Many of these companies have since been met with challenges, leading some to cut staff and even cease operations. At the same time, some supermarkets are expanding their rapid delivery trials and partnerships, suggesting that the model still holds value.
So, how is the q-commerce market faring, and what does it mean for the wider grocery retail industry?
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