The state of retail media in 2023

Retail media — and retail media networks — experienced a wave of new attention throughout 2022. To unpack how marketers are responding to the evolution of retail media, including budget reallocations, measurement changes and adoption of new technologies, Digiday and Best Buy Ads surveyed 75 brands (52%) and agencies (48%). This State of the Industry report highlights what they told us, spotlighting how advertisers are adapting to the retail media landscape in the first half of 2023. Download it to learn:

Sponsored by: Best Buy Ads

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