CANNES, France--It's one of the most visually complex ads ever created, a perfectly choreographed adventure that's half Alice in Wonderland, half Wrinkle in Time. But Apple's "Welcome Home" spot for the HomePod began, as all great ads do, with a simple, concise thought. "We started talking about how great music makes a space feel bigger,"...
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June 27, 2018
AdFreak
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The Story Behind Apple’s ‘Welcome Home,’ a Joyous Metaphor for the Impact of Music
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