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| Adfreak | July 05, 2017 | | Today's highs and lows of creativity |
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The Story Behind Lego’s Brilliant Print Ads From the Cannes Festival Ogilvy Bangkok won three silver Lions for the campaign By Tim Nudd Lego makes some of the most delightful advertising around, and this series of print ads from Ogilvy Bangkok are just about perfect, from concept to execution. The work, which won three silver Lions (in Print & Publishing and Outdoor) and a bronze (in Design) at the Cannes festival last month, shows kids literally envisioning their...
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Watch the Whimsical 10-Minute Film Michel Gondry Made for Apple Using Only an iPhone Inspiration that's accessible By Angela Natividad With the most basic of modern tools, we are capable of magic. This summer, Wieden + Kennedy did its part in expressing this with its "Stories Are Everywhere" campaign for Instagram. But to more elaborately illustrate the production scope of what we hold in our hands, Apple enlisted director Michel Gondry to shoot a film...
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Spider-Man Now Has a High-Tech Suit, but This Influencer Campaign for the Movie Went Pure DIY Check out the homemade outfits from Portal A effort By Chris Thilk In case you weren't clear, Tony Stark/Iron Man is in the upcoming Spider-Man: Homecoming movie. Now that Sony (which owns Spider-Man and has released five wall-crawling movies featuring two different actors so far) and Marvel/Disney (which owns the Avengers and other characters that aren't part of the Fantastic Four or X-Men, both of which are...
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VML Made a Not-for-Children Children’s Book Based on Tragic Stories From Inner-City Youth Award-winning campaign for Youth Ambassadors By Tim Nudd The violence and desperation that inner-city youth experience regularly isn't relatable to Americans who live more privileged lives. So, to shine a light on the problem, VML in Kansas City chose an eminently relatable medium--the children's book--to tell inner-city children's real-life experiences of drug abuse, violence and hunger. "Welcome to My Neighborhood," created for the...
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Wieden + Kennedy’s First Ads for Instagram Were Made Almost Entirely Within the Stories App Charming, low-fi films even got their own festival By Angela Natividad Creativity can be found anywhere. Nowhere was this better punctuated than at Cannes Lions this year, where a music video won Film Craft, a branded film won in Titanium, and an internal creative team took the Film Grand Prix. To illustrate this point in the world we actually live in, Wieden + Kennedy Amsterdam launched...
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The Grimmest Ad at Cannes Trod Familiar Ground but Was Still a Gut Punch lg2's shock piece for SAAQ By Tim Nudd Enough with the fun, entertaining ads from Cannes. Here's a difficult, depressing one that won a bronze Lion in Film--lg2's "Don't Give a Damn" for SAAQ, the state-owned road-safety organization in Quebec. Like many road-safety ads, this one follows a reverse chronology, from a child's physical therapy back to the moment of his catastrophic injury...
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The Year’s Weirdest Ad Is So Completely Bonkers, It Crosses Over Into the Sublime From Japan, of course By Tim Nudd Japan prides itself on ludicrous advertising. But every year, a few commercials go beyond--transcending the market's typical weirdness and reaching a state of truly inspired lunacy. "Gravity Cat," which won a silver Lion in Cannes, came close, but its oddness was relatively mild--and also wrapped in jaw-dropping craft. But thankfully, another silver Lion winner from...
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