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The Story Behind Nike’s Ambitious Effort to Run a Marathon in Less Than 2 Hours The goal is unmet, but the brand's innovations will pay off By Angela Natividad Early Saturday morning in Monza, Italy, a trio of legendary runners met up on the city's Formula 1 racetrack to do the impossible: Break the 2-hour barrier for a full marathon run. A marathon is a little over 26.2 miles. The fastest marathon time ever recorded, per the IAAF, was set in 2014 by Kenyan...
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Infographic: How ‘Fake News’ and Bogus Content Are Changing the Way Consumers Look at Brands Marketers need to build trust, according to a new study By Emma Bazilian During the 2016 election, the term "fake news" became an important part of the national discourse--and, in the process, helped increase the public's awareness of a larger fake economy. "Consumers have been confronted by fake news, fake online reviews, fake phishing emails, fake applications that install malware, fake accounts on social media platforms--and the list...
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The Budweiser Frogs Are Back, With New Friends and a New Favorite Beer Bud Light hits Britain with a croak By Patrick Coffee This week, one of the most iconic alcohol campaigns in advertising history is rising from the swamp after more than 20 years, as AB InBev has brought back its Budweiser frogs ... for sister brand Bud Light's U.K. debut. Among the original trio of "Bud," "Weis" and "Er" from the 1995 Super Bowl ad, it...
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What Brands Can Learn From This Botched Swimsuit Giveaway Experts from Huge and Ketchum weigh in on Sunny Co's fiasco. By Erik Oster If you're going to run a social media giveaway for your company, don't do what Sunny Co did. The apparel company launched an Instagram contest sponsored by the Twazer app promising to give away a red Pamela swimsuit, which normally costs $64.99, for just the price of shipping and handling to each person who reposted...
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Volkswagen, Apple and the Irresistible Force of Using Classic Characters in Ads Myra Nussbaum talks Little Vader and her other favorite spots By Tim Nudd No advertising lives in a vacuum. Many great campaigns not only reflect the culture around them, they appropriate existing characters, real and fictional, and make them their own--using that borrowed equity to spark familiarity and interest, from which the brand can then create something entirely new. DDB's Myra Nussbaum chose two such campaigns--Apple's "Think Different"...
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This Bus-Stop Ad for The Young Pope Gives Off Puffs of White Smoke Is it a holy plume ... or a cigarette? By Angela Natividad In addition to being the first-ever American Pope, the youngest one, and Jude Law, The Young Pope's got a big responsibility on his shoulders: Keeping HBO rolling in viewership while Game of Thrones takes a dragon nap. Its capacity to do this from a storytelling perspective is debatable (even if it's already given us a...
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