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The story of a 3-year digital transformation at Electrocomponents, taking it to a top-5 growth stock in the FTSE 250

The response to Covid-19 has accelerated trends towards digital with 59% of UK CEOs having digital transformation of core business operations and processes as a top 3 priority (PWC, Aug ’20).

Econsultancy asked Guy Magrath to summarize the recent digital transformation of Electrocomponents plc, the impacts of such a transformation, and most importantly how it was done and the role he played as Chief Digital Officer (CDO).
 
Stats roundup: coronavirus impact on marketing, ecommerce & advertising

To help marketers keep on top of what the unfolding coronavirus pandemic means for them, their jobs and their industry, we’re collecting together the most valuable and impactful statistics in this roundup, updated on a weekly basis.

This week, we look at stats on August retail footfall, back-to-school shopping and the impact of Covid-19 on marketers' businesses.
 
Navigating what’s next: Five key takeaways for FMCG marketers

Five months into the Covid-19 pandemic, macro trends are emerging in shopper behaviour, communications and brand purpose. How can FMCG brands respond to these in their online experiences and advertising? Jenna Russell, senior strategist at ELVIS, outlines five key points.
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Featured Reports
 ‌  Ecommerce Quarterly: Q3 2020
A guide to what is happening right now in ecommerce and what you need to be aware of. This edition of Ecommerce Quarterly is heavily influenced by the impact of Covid-19.
 ‌ Social Media Platforms Trends Report
Econsultancy’s Social Media Platforms Trends Report is a comprehensive summary of the key trends in social media in 2020.
 
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Webinar: Factors that will shape B2B commerce success in the second half of 2020  

Thursday, September 17th, 3pm

How do B2B businesses make remote selling and client management as profitable and as human as possible? And what do great B2B commerce experiences look like for the second half of 2020?
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Fast Track Digital Leadership
Online - September 9th
Advanced Customer Experience
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Fast Track Psychology for Digital Marketing
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