It's been three days since McCann New York and its client State Street Global Advisors, under the cover of darkness, dropped a statue called "The Fearless Girl" into Bowling Green Park in lower Manhattan. Staring down the 28-year-old Wall Street "Charging Bull" statue, she's a potent symbol of female leadership in business, and of the...
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AdFreak Daily Roundup
March 10, 2017
Today's highs and lows of creativity
State Street Global Advisors statue is an instant sensation
By Tim Nudd
It's been three days since McCann New York and its client State Street Global Advisors, under the cover of darkness, dropped a statue called "The Fearless Girl" into Bowling Green Park in lower Manhattan. Staring down the 28-year-old Wall Street "Charging Bull" statue, she's a potent symbol of female leadership in business, and of the...
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Stuck in an endless loop
By Tim Nudd
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Celebrating 60 years of the Fiat 500
By Tim Nudd
Engaging tech from Réno-Dépôt
By Tim Nudd
'What's a sticker?!'
By David Gianatasio
Jeff the moose, a confused decal slapped on an RV bumper, takes a comically existential star turn in this new Geico commercial. Part of a mildly meta series of spots from The Martin Agency, the 30-second treatise invites viewers to "Take a Closer Look" at what Geico has to offer: Yeah, that was deep. Very...
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Dave Swartz's passion project
By Tim Nudd
Dave Swartz has long been obsessed with Albrecht D?rer, the giant of art history who was a painter and printmaker in the German Renaissance of the late 1400s and early 1500s. So, when the time came for CP+B's executive director of art direction and design to get a new agency headshot, he really went for...
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To hype the New York Bagel Supreme
By Gabriel Beltrone
If anything says "New York" more than a bagel, it's graffiti and hip-hop. That, at least, is the premise of a new Dutch campaign for McDonald's, from TBWA\Neboko. To promote a new burger--the New York Bagel Supreme--in the Netherlands, the fast-food giant flew in a half-dozen street artists from the Brooklyn-based mural project Bushwick Collective,...
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Grandesign explains all five executions
By Tim Nudd
We're fond of beach stunts for entertainment franchises, and here's a pretty good one--or actually, five--from experiential agency Grandesign for this week's premiere of Kong: Skull Island. The agency produced five executions over a period of almost a week, featuring giant ape footprints strategically placed around Los Angeles, simulating a destructive journey around town by...
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The cozy digs aren't for just anyone
By Tim Nudd
Booking a room in Austin for SXSW can be brutal, and if you've left it this late--well, you're probably open to improvising. And that's what you'll have to do with this very nontraditional room available on Airbnb for free (well, a refundable $10 a night), inside the Austin office of ad agency Vitro. It's pretty...
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McCann Lima's latest work for Sodimac
By David Gianatasio
Boy, billboards sure can ruin the view during a scenic summer road trip. Wouldn't it be great if instead of staring out the window at static ads for airlines, cars and sneakers, you could gaze at more compelling sights for a while? Like, say ... outlandish animated representations of products available at Sodimac, Peru's leading...
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