The Subtle Shift in Perspective that Changed How I Lead

Hi John,
“The most important capacity you possess is the ability to influence behavior.”
That’s a bold claim from Crucial Influence coauthor Joseph Grenny, and we invite you to ponder it. It lies at the heart of our new course, Crucial Influence, which launched yesterday.
Few people know that the principles in Crucial Influence are the platform from which our entire company was built. Our work from day one has been to help leaders get better results by influencing behavior. The soul of Crucial Learning is changing the world by changing behavior—and that is what this course is all about.
To help you get acquainted with our new course for leaders, you’ll find below an inspiring article from our director of growth marketing, Brittney Maxfield; a leadership webinar with Crucial Influence course designer Justin Hale and Master Trainer Emily Gregory; and a message from Crucial Learning cofounder, Joseph Grenny.
There’ll be more resources and details to come. If you’re a leader at any level, we encourage you to take advantage of these resources. We’re confident they can increase your capacity to influence others for good, and we hope they do.
Thank you for taking part in our learning journey.

Someone misses their deadline. People routinely show up late and cut out early. Your direct reports fail to adopt the new project management tool. The list goes on. These are just a few of the everyday challenges of a team leader. I know because I am one.
I was not given the opportunity to lead a team because I am innately gifted at leadership. Leadership opportunities came my way because I did well as an individual contributor. I delivered consistently in my role as a marketer, so my leaders must've concluded if I could do the work well, maybe I could help others do it well, too.
Eager to live up to my reputation as a top performer, I accepted a leadership role. And frankly, I’ve learned many leadership lessons the hard way—through false starts, public flubs, and tough interactions. If you’ve yet to experience leadership, believe me when I say that leading other adults with unique personalities, qualities, and characteristics is HARD.

Join us live online and learn how to: