How Good Is Your Customer Service?
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The Successful Web-Shop
One of the most important steps a web-shop owner can take is to ensure continuous communication with their customers.
Often a lot of time and money is spent on attracting customers via online advertising, competitions and social media. However, once the customer has landed and the first sale has gone through the focus is often back on acquiring the next customer. Whereas, the focus should be on trying to sell more to current customers.
New Customers
As important as they are, it is often easier and cheaper to sell to current customers as they are already familiar with you and your product. 
Existing customers have already “approved” you. They know they are getting their goods when they buy from you. Minimal research is required on their behalf to validate your brand and product. They know the purchase flow and feel safe as a customer with you.
The adage that it costs up to 5 times more to sell to a new customer than an existing customer is still a good guideline. There are also many web-shops that diligently use Facebook’s Retargeting Ads to advertise to existing customers and visitors.
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Alex from MarketingPlatform
Copywriter
 
 
MarketingPlatform, Nørregade 12a,
6600 Vejen, Danmark
+45 72 44 44 44
support@marketingplatform.com 
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