Psst. Hey wealth managers. Don't tell anyone, but I've got a strong feeling that the industry's AI arms race is going to be won by human hands. At least that's how it sounds whenever some of wealthtech's best and brightest sit down to dissect the hot, headline-generating topic that is artificial intelligence in 2023.

Recently, Shaping Wealth Founder Brian Portnoy and Betterment Head of Behavioral Science Dan Egan sat down to help advisors navigate advice in the AI age. They say "doubling down" on our humanity can help clear some of the Skynet vibes given by current GPT-4-enabled tools while also helping advisors stand out from the crowd.

And sure. Instances like the man deemed the "Godfather of AI" stepping down from his gig at Google to openly warn people about the dangers of AI while highlighting bad actors may give many in the industry pause.

But Portnoy and Egan say leaving it all to the bots isn't the right answer for wealth management anyway. Instead, more time needs to be spent finding the right balance between man and machine.

"The first thing that my personal trainer asks me when I show up each morning is like, 'hey man, how are you feeling?' How much juice do you have right now?" Egan said. "And I think that until we can have (AI with) that kind of has that fullness or ability … we're not going to have the same immersive sense of how we should interact with it."

Check out the full story, and more AI insight from the behavioral finance duo, at Financial Planning. 

Also a quick reminder that Financial Planning's annual INVEST conference is on the way! To get advisors prepared for this year's two-day event in New York City, INVEST 2023 advisory council member and financial advisor Samuel Deane talks about how wealthtech has made his decision to build a niche advisory firm both possible and profitable.

Deane is one of the many wealth management veterans, innovators and leaders who will share their experience with tech-minded advisors at Financial Planning's 2023 INVEST conference, scheduled for June 12-13 at Hilton Midtown in New York City. 

Advanced, discounted INVEST pricing expires tomorrow, so don't delay! Register today to be a part of all the action next month! 

Anything else on your mind? Drop me a line at justin.mack@arizent.com. Have a great rest of the week! 

Regards,
Justin

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