Digital Shift Q2 2022
This quarter’s update explores the growth of DTC, a new suite of influencer tools coming to Instagram, the rise of Amazon’s advertising division, photorealistic human avatars courtesy of Unreal Engine and the latest explosion in real estate sales – located in the metaverse. |
Quick Guide to Segmentation and Personas
This quick guide examines the different types of segmentation that can be used to group audiences and customers, explaining the key benefits and challenges of each approach and how personas can be used to bring segmentations to life. |
