True transparency is some way off for scaled advertisers.
| You might notice the Digiday Daily Newsletter coming in at different times over the next few weeks. We’re running some tests to figure out what works best for our readers. If you have any feedback, please email us at help@digiday.com. "Transparency takes many forms" may seem like a malapropism, but in the frenzied world of programmatic trading, a sector of the ad industry created to disrupt, it will have to do (for now). Currently, the ANA is working with auditors PricewaterhouseCoopers to help marketers make sense of the myriad ad tech sector, a sector of the ad industry where many actors were shown to have fallen short of expectations in recent weeks. Read more below. True transparency is some way off for scaled advertisers. Why Epic Games is collaborating with Collective and the IPA to educate brands about Unreal Engine. An insurance startup takes its first swing at OTT/CTV advertising as investments in that space take off across the industry. From our sister site, WorkLife: Disturbing trends in online harassment point to the vulnerability of women, a gap in what men and women perceive to be harassment, and the presence of bystander syndrome. Data literacy among employees is paramount, so why are so many bosses failing to provide it? Other things to know about Vevo, Roku Brand Studio, and Learfield are among this years winners for the 2022 Digiday Video and TV Awards. Check out the winners here. To drive CTV ad performance, brands are creating multiple variations of different ad units to serve audiences. Download this guide to learn how marketers are using metrics to inform creative refreshes. Sponsored by MNTN. Marketers are reassessing their digital media targeting strategy to reach the right consumers while prioritizing privacy. Download this guide to learn how companies are shifting internal tactics and external partnerships. Sponsored by Wiland. | | |
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